![]() This smattering of retailers comprises other known early birds. 15 to 31: First-round ads from Walmart and Target. Previous first-ad-drop dates have been: Oct. Given that Best Buy's official Black Friday sale started a full week before Black Friday (on November 19, 2021), it makes sense that the tech giant was ahead of the pack with its pre-sale and ad release timing. In 2021, Best Buy kicked off the Black Friday shopping season, releasing its pre-Black Friday sale ad on October 10. 10: We will see the first ad drop by this date We're not including these in our list of predictions. Retailers are also known for releasing toy books, holiday gift guides and other deal books in October and early November to generate hype. Note that these predictions are for actual official pre-Black Friday and Black Friday ads. ![]() If 2022 follows the 2021 timeline, Walmart and Target will likely share their "official" Black Friday ads in mid-November, right before their sales start, and Amazon will release its Black Friday plans – showcasing similar details to what you'd find in an ad scan. This doesn't mean you won't see ads in November. We expect to see a similar schedule this year. Even the major retailers that released only one Black Friday ad, like Macy's and JCPenney, did so in October (at the end of the month). However, in 2021, we saw retailers like Target and Walmart split up their "Black Friday" sales into multiple shopping events, which meant multiple ads – the first being released in mid-October. It used to be that you would see minor retailers releasing ads in October while major retailers waited until November. When will 2022 Black Friday ads come out? However, we anticipate that 2022, will bring about a return of bigger in-store deals and promotions to be found in stores on Black Friday. We expect most major retailers to continue to close their doors on Thanksgiving Day. As we saw in 2021, sales are no longer crammed into Thanksgiving weekend, and the ads (and their pacing) reflect that. While the supply chain is in a better position this year than it was in 2021, we still expect retailers to get an early start this year and continue the trend of holding longer (perhaps multiple) Black Friday shopping events. The past two years have been less predictable because, well, the pandemic made things less predictable. The timing of ad drops is usually pretty consistent year over year, with slight fluctuations, depending on when exactly Black Friday falls. In the meantime, here’s how we predict the ad-release timeline will play out for Black Friday 2022. Regardless of how we get them, we’ll be posting all the ad scans the moment they’re available on our ad scan page. Some Black Friday ads are released officially by retailers, while some are leaked ahead of schedule. ![]() ![]() And you get a sense of what kinds of promotions appear to be common across the board, such as giving gift cards with the purchase of a product or bundling items together instead of marking them down individually. Major retailers' ad scans give industry experts and shoppers alike a glimpse at what products are likely to be popular gifts this year. They give you a sense of the trends of the holiday shopping season overall. Some ad scans are more than 50 pages long and are designed to get shoppers excited about buying everything from jewelry to electronics to refrigerators to pajamas.ģ. They contain doorbuster prices: Black Friday ads announce which TVs will be dirt cheap and which popular toys and gaming systems will be on sale. They usually announce the store’s Black Friday hours: Which store will start its Black Friday event earliest? Or (and this is probably much more relevant for 2022), when do deals drop online? The ad scans will tell you when you get to start shopping.Ģ. However, some stores still distribute their Black Friday ads in stores and in the mail.Īd scans are eagerly anticipated by media and consumers alike for a few reasons:ġ. A holdover from the days of newspapers and printed circulars, ads live today mostly in digital form. One of the most exciting parts of the holiday season is the launch of retailers’ Black Friday ads. Here's what we see happening with Black Friday ads in 2022. Last year was a wildcard year for ad drops and Black Friday sales.
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